Privacy Policy

Effective Date June 26, 2024

This Privacy Policy describes what information we collect through the Site www.alienwarearena.com (the "Site"), how we use that information and what your rights are regarding your personal information, including the choices available to you regarding our use of your personal information and how you can access and update this information.

iGames, Inc. ("iGames") owns and operates the Site, but we collect and process the personal information from the Site on behalf of Dell, Inc. and certain of its direct and indirect subsidiaries ("Dell"). Dell is the controller of your personal information and iGames is a processor (also known as a service provider) for Dell. We will process your personal information in accordance with the terms of our agreement with Dell and Dell’s lawful instructions.

This Privacy Policy applies only to iGames’ processing of your personal information. Dell may use your personal information in accordance with its privacy policy located at http://www.dell.com/learn/us/en/uscorp1/policies-privacy?c=us&l=en&s=corp (U.S. customers), https://www.dell.com/learn/ca/en/cacorp1/policies-privacy (Canadian customers) or http://www.dell.com/learn/us/en/uscorp1/policies-privacy-country-specific-privacy-policy (countries other than the U.S. and Canada).

Personal Information We Collect

We collect the following personal information:

When you visit the Site: We collect information such as your Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. iGames and its partners use cookies or similar technologies to analyze trends, administer the Site, track users’ movements around the Site, and to gather demographic information about our user base as a whole.
When you establish an account: We collect contact information such as name, email address, mailing address, phone number. We also collect unique identifiers such as username, account number, password. We also collect demographic information such as your age and interests.
When you submit information: Our Site offers publicly accessible blogs or community forums. Any information you choose to provide in these areas may be read, collected, and used by others who access them.
When you participate in events, contests or sweepstakes: We will collect certain personal information for us to perform our contractual obligations. When you register for an event, your name, username, and sometimes country of residence will be displayed for other users of the Site to view. We may also ask you if you want, at your option, to provide additional information which may be distributed to sponsors and affiliates. In addition, we will collect the entries (which may also include play brackets, images/videos submitted as part of the entry, etc.) and results of the event, contest or sweepstakes (final placing, winning entries, etc.), and incorporate them into the Site for viewing by other users.
Co-branded events. We may provide co-branded activities or services jointly with other companies on the Site. You can tell when another company is involved in a service provided on the Site by viewing the terms related to that service or rules related to an activity. If you are participating in a joint service or activity, you may also have the option to opt into sharing your information with that company, at which time your information would be used according to that company’s privacy policy.
Single sign-on. You can log into the Site using sign-in services such as Discord, Google, Steam, Twitch or other OpenID provider as listed as an option on the Site. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our signup form. These services give you the option to post information about your activities on the Site to your profile page to share with others within your network. Some OpenID providers, give you the option to share your profile and other activity data with your Alienware Arena profile. We will authenticate your account using 64-bit SteamID. If you choose to link your Alienware Arena account with Steam, a link will be added to your Steam profile page and a button on your Alienware Arena profile page to message a Steam member.
Social media features. Our Site includes social media features, such as widgets, the Share button, or interactive mini-programs that run on the Site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the Site. Your interactions with these features are governed by the privacy policy of the company providing it.
Newsletters. When you opt in to receive the Alienware Arena newsletter, you will receive Alienware Arena marketing communications from iGames and/or Dell.

How We Use Your Personal Information

Purpose	Description	Legal Basis
Our Site	We process personal information to operate, analyze, administer, secure, and improve our Site	Legitimate interests in providing online content, products and services, and related information; improving and enhancing the operation and content of our Site; ensuring the safety and security of our Site
Products and services	We process personal information to provide our products and services	Necessary for the performance of a contract Legitimate interests in managing the provision of our products and services
Profile	The profile you create on the Site will be publicly accessible including username and avatar at a minimum.	Consent
Events, contests, and sweepstakes	We process personal information to administer events, contests, and sweepstakes, you entered, and notify you if you won	Consent Legitimate interests in providing online content, products and services, and related information
Member directory	We process personal information to maintain our member directory made available only to other members	Legitimate interests in providing online content, products and services, and related information
Marketing communications	We process personal information in order to create and send marketing communications and tailored advertisements about products and services	Legitimate interests in conducting direct marketing or where you have provided your prior consent
Product maintenance and support	We process personal information to provide engineering services, update and optimize our products and services, and improve user experiences	Necessary for the performance of a contract Legitimate interests in managing the provision of our products and services, and the user communities for them
Usage, research, and compliance	We process personal information to assess and manage usage and compliance with the applicable terms of use of our products and services, including minimum age requirements for certain events and promotions	Necessary for the performance of a contract Legitimate interests in managing the provision of our products and services, and information about them Legitimate interests in conducting research and development relating to products and services
Security	We process personal information to ensure the security of our products, services, and Site, and to detect and investigate suspicious activity, fraud and cybercrime	Legitimate interests in promoting the safety and security of our products, services and Site, and to protect our rights and the rights of others

How We Share Your Personal Information

We may disclose personal information that we collect, or you provide as described below:

To Dell, who will use your personal information in accordance with its privacy policies (https://www.dell.com/en-us/lp/privacy-center).
To our subsidiaries and affiliates.
To contractors and service providers, such as an email service provider, customer service or event management contractors. These companies are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them or as allowed by law.
To an investor, buyer or other successor in the event of a financing, merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of iGames or Dell.
To third parties when you are listed in the member directory, and when you choose to make your personal information available to iGames partners or through blogs and community forums.
If you participate in an event managed and administered by a third-party organizer, your personal information will be provided to such organizer only in order to operate the event and publicly report the results. When you participate in a Steam activity , your SteamID will be passed to a third party to track, report and administer the Challenges. Third-party sites have separate and independent privacy policies and iGames is not responsible for the privacy practices of these third parties.
To fulfill the purpose for which you provide it. For example, if you give us an email address to obtain information about our products and services, or one of our partners, during a sweepstakes, contest, or event, we may use that information to communicate with you.
For any other purpose disclosed by us when you provide the information.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our terms of use and other agreements, including for billing and collection purposes.
In aggregated, anonymized, and/or de-identified form that cannot reasonably be used to identify you.

We enable you to create a profile, and share information such as messages, photos, screen shots and videos with others. Please note that we cannot control the actions of others with whom you may choose to share your pages and information.

Opting Out of Marketing Communications

You may unsubscribe to our marketing emails at any time by clicking unsubscribe at the bottom of the email or by updating your preferences on your Alienware Arena account profile. You may also choose to stop receiving our newsletter or marketing emails by entering your email address at http://www.alienwarearena.com/account/unsubscribe, or by contacting us at privacy@igamesinc.com.

Our Use of Cookies and Similar Technologies

iGames and its partners use cookies or similar technologies to analyze trends, administer the Site, track users’ movements around the Site, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Site or service.

Behavioral Targeting / Re-Targeting

We partner with a third party to either display advertising on our Site or to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you with advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you internet-based ads, you may opt-out by disabling cookies in your browser or if you are in the European Union click here: http://www.youronlinechoices.eu. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

Regarding Children

We do not knowingly collect or solicit personal information from anyone under the age of 13 (age 16 in the EU) or knowingly allow such persons to register. If you are under 13 (age 16 in the EU), please do not attempt to register on the Site or send any information about yourself to us, including your name, address, telephone number, or email address. If we learn that we have collected personal information from a child under such minimum age, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13 (age 16 in the EU), please contact us at info@igamesinc.com.

We recommend that minors over the age of 13 (age 16 in the EU) ask their parents for permission before sending any information about themselves to anyone over the Internet.

Security

The security of your personal information is important to us. When you enter sensitive information (such as login credentials), we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

Retention of Personal Information

We will retain your personal information as needed to fulfill the purposes for which it was collected. We will retain and use your personal information as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets, and enforce our rights and agreements.

We will not retain personal information in identifiable form when the purpose(s) for which was collected have been achieved and there is no legal or business need to retain it. Thereafter, your personal information will either be destroyed, deleted, anonymized, and/or removed from our systems.

Public Disclosures

Our Site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, please contact us using the information below.

Links to Other Sites

This Site contains links to other Sites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other Sites. We encourage you to be aware when you leave our Site and to read the privacy policies of each and every Site that collects personal information. This Privacy Policy applies only to information collected by the Site.

Correcting, Updating and Deleting Your Personal Information

Depending on your location, you may have certain rights with respect to your personal information, which may include some or all the following:

The right to know what personal information we have collected about you and to request a copy of that personal information.
The right to know more about how we process your personal information.
The right to have us correct or update incomplete or inaccurate information.
The right to delete or restrict how we use your personal information in accordance with applicable law. This right may impact your access to our Site and services.
The right to restrict or object to our processing of your personal information.
The right to transfer your personal information to another data controller.
The right to opt out of certain disclosures of your personal information.
If you are under the age of 16, or such other applicable age under the law in specific jurisdictions, the right to opt-in to certain disclosures of your personal information.
The right to not be discriminated against for exercising your data subject rights.
The right to not be subject to a decision based solely on automated processing, including profiling, which produces legal effects.
The right to withdraw your consent at any time (to the extent we base processing on consent), without affecting the lawfulness of the processing based on such consent before its withdrawal.

To pursue any of the rights above, please contact us using the contact information provided below.

We try to respond to all legitimate and verified requests within one month, unless otherwise required by law, and will contact you if we need additional information from you in order to respond to your request or verify your identity. Occasionally it may take us longer than a month, depending on the complexity and number of requests we receive.

Notification of Privacy Policy Updates

We may update this privacy policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

How to Contact Us

You can contact us in writing or by email at the address below:

iGames, Inc.

2242 E. Riverwalk Drive, Suite 200

Boise, Idaho 83706

privacy@igamesinc.com

Information for California Residents

The California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), and other California privacy laws provide California residents with specific rights regarding “Personal Information” and “Sensitive Personal Information” as defined under California law. This section of our Privacy Policy describes these rights and how to exercise them. Please note that these rights may not apply to publicly available information.

The CPRA requires us to disclose the following information regarding the personal information of California residents and households we collect. You can find most of this information in the policy sections above and this section. Please see the above sections of this policy for the following information:

Personal Information We Collect
- Personal Information we have collected in the last 12 months
- How we have collected that information
How We Use Your Personal Information
- Our uses of Personal Information
- The business purposes for our uses of Personal Information
How We Share Your Personal Information
- The categories of service providers, contractors, and third parties we disclose Personal Information to

In addition to Personal Information, we disclose as described in these sections of our Privacy Policy, we may “share” or “sell,” as those terms are defined by the CPRA, the following categories of Personal Information:

Identifiers, such as name, email address, online identifiers, and IP addresses
Internet or other electronic network activity and information regarding your interaction with an advertisement

The above categories of Personal Information may be “sold” to or “shared” with the following types of third parties:

Analytics and measurement providers
Companies involved in marketing and advertising
Business partners

California Consumers’ Rights and Choices

If you are a California resident, you can request Information regarding the:

Categories of Personal Information we collect, disclose, share, or sell
Purposes for which we use categories of Personal Information
Sources of information from which we collect Personal Information
Specific pieces of Personal Information we have collected about you

In addition, if you are a California resident you may:

Opt-out of the sale or sharing for cross-context behavioral advertising purposes of your Personal Information
Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services
Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information
Request deletion of your Personal Information by us and our service providers, in some circumstances
Request that your Personal Information be updated or corrected
Request that we limit the use of your Sensitive Personal Information to only those purposes that are necessary for iGames to provide products or services to you

You will not be discriminated against for exercising your privacy rights under the CPRA.

Requests

You can make requests related to your California privacy rights (including the right to access, delete, correct, or restrict the sale of your personal information) by using the contact information above.

When you make a request, we may ask you to provide verifying information, such as your name, email, phone number, and/or account credentials. We will review the information provided and may request additional information via email or other means to ensure we are interacting with the correct individual or authorized agent. Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request.

Information for Virginia Residents

The Virginia Consumer Data Protection Act (“VCDPA”) provides Virginia residents with rights to access, delete, and correct certain “Personal Data” we collect about them, as well as to restrict the use of that Personal Data for targeted advertising, restrict the “sale” of that Personal Data, and control our use of Personal Data considered sensitive. If you are a Virginia resident, you also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

The VCDPA defines “Personal Data” to mean “any information that is linked or reasonably linkable to an identified or identifiable natural person.” When we use the term “Personal Information” in our Privacy Policy, it includes Personal Data covered by this definition.

You or your authorized agent may submit a request to exercise your rights to access, delete, and correct your Personal Data by using the contact information above.

EU-U.S., Data Privacy Framework, the UK Extension to the EU-U.S. DPF and th Swiss-U.S. Data Privacy Framework

iGames complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. iGames certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. iGames has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

In compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF), iGames commits to resolve complaints about our collection or use of your personal information transferred to the U.S. pursuant to the EU-U.S. DPF, the UK extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. EU, UK, and Swiss individuals with inquiries or complaints should first contact iGames at privacy@igamesinc.com.

iGames has further committed to refer unresolved DPF Principles-related complaints to a U.S.-based independent dispute resolution mechanism, BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbbprograms.org/dpf-complaints for more information and to file a complaint. This service is provided free of charge to you.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf

With respect to personal data received or transferred pursuant to the DPF iGames is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, iGames may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

iGames’ accountability for personal data that it receives in the United States under the DPF and subsequently transfers to a third party is described in the DPF Principles. In particular, iGames remains responsible and liable under the DPF Principles if third-party agents that it engages to process personal data on its behalf do so in a manner inconsistent with the DPF Principles, unless iGames proves that it is not responsible for the event giving rise to the damage.

iGames provides services globally and the computer systems on which iGames collects, stores, and uses the information it collects or receives are based in the United States. Your personal information may be transferred to, used, processed, or held by iGames in the United States for the purposes set out in this Privacy Policy.