Y'all got your ears to the ground? Are you hip to the word on the street? Or you do you need

the skinny on the dope?

All signs point to an Elder Scrolls Online Community Event starting August 5th.
No indication of a free weekend for the game as of yet, but the base game is on sale for 75% off on Steam (until August 13th), and you might have the Steam version from their previous MASSIVE giveaway on AWA too.
ESO events have gone pretty well here before, so the 100K hours should be achievable.